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Travel and tourism are rising on a global scale
Global travel and tourism sectors are projected to return to pre-pandemic levels in 2023, according to the World Travel & Tourism Council. Worldwide travel revenue is also expected to show an annual growth rate of 8.46%, resulting in a projected market volume of US$992 bn by 2026. (Source: Statista Mobility Markets)
Consumers are looking to travel over the holidays, even with inflation concerns
Almost 60% of Americans plan to take a trip this upcoming holiday season, says the OAAA. 38% of holiday travellers will travel shorter distances this season due to inflation; however, 33% are planning to go even further than they did last year.
OOH is a key opportunity for travel & tourism advertising
Nearly half of U.S. consumers say that OOH ads catch their attention during special occasion trips more than they did last year, with another 45% noticing OOH more during daily travel. (Source: OAAA).