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Advertisers are spending more on OOH automotive ads
Automotive dealers & services were among the top 10 industry categories for January-June 2022 OOH expenditure in the U.S, representing an 11.7% increase year-over-year. (Source: Kantar, OAAA)
Consumers find automotive OOH ads relevant
Over 50% of US adults in cities with populations of +1M plus have recently noticed automotive OOH ads.
Ads for new model releases, fuel economy and limited-time special pricing are most likely to drive engagement. (Source: OAAA)
Automotive OOH ads drive action
In a recent survey conducted by OAAA & The Harris Poll, 43% of adults in cities of +1M who noticed an automotive OOH ad took action following exposure:
- 38% visited the dealer or brand website, and 38% did online research about the dealer or brand.
- 23% visited the dealer/brand showroom, and 19% purchased a vehicle.