How will programmatic trading affect direct sales teams in OOH businesses? It’s a question that worries a fair few in the OOH industry, as it has for a long time. But as Fiona points out, it's a worry that may be misplaced. A part of our 2020 Global OOH Insights panel.
About the video: In order to succeed with a programmatic sales model, it's not enough to have the inventory. Listen to Fiona Fitzgibbon (Founder, Diversiffi) as she points out the value that good sales skills and deep knowledge of the OOH space will continue to bring in the programmatic sales space.
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