A number of standards are in development today to give DOOH businesses more options for transacting their media. Watch Time Harvey (Founder, Knitting Media) give an overview of some of the work being done in this area. A part of our 2020 Global OOH Insights panel.
About the video: With good programmatic standards to make use of, OOH publishers and buyers will have many opportunities to transact and deliver campaigns programmatically. To get a sense of how some of these standards are developing, don't miss this presentation from Tim Harvey! See more from Broadsign: Request a demo of the Broadsign Platform. Let’s connect! Linkedin | Twitter | broadsign.com