When we talk about the promise of programmatic, it’s often with a great deal of excitement at being able to open up DOOH inventory to buyers from all over the world. But it's important that media owners realize one important thing when getting on board: programmatic itself does not guarantee a payday. A part of our 2020 Global OOH Insights panel. About the video: As Tim Harvey (Founder, Knitting Media) points out, just enabling programmatic access to a DOOH network isn’t enough. Media owners need to make sure their connected inventory is actually desirable to buyers. That means investing in the locations, in data, and more. See more from Broadsign: Request a demo of the Broadsign Platform or visit Broadsign.com for digital out-of-home software, news and views.