This has obviously been a difficult year for many in the out-of-home industry, and full recovery (and eventual growth) is likely to take a while. Here's some of what is needed to make it happen. A part of our 2020 Global OOH Insights panel. About the video: Finding ways to appeal to buyers, drawing them back in to buying DOOH, programmatically or otherwise, is a top priority for many businesses. It’s a tricky thing to do, of course, but if your buyers trust you, you'll be on the right track. Fiona Fitzgibbon (Founder, Diversiffi), Tim Harvey (Founder, Knitting Media), and Adam Green (SVP and GM of Programmatic Platforms, Broadsign) all had valuable insight to share.