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Do media owners need to integrate with all the pDOOH platforms out there?

 

Right now, there are several platforms out there offering different opportunities in programmatic DOOH - do publishers need to integrate with all of them? A discussion from our 2020 Global OOH Insights panel.

About the video: If a business is getting in on programmatic, it’s probably because they’re excited to realize its benefits for their business. They don’t want to miss out on potential opportunities. If you’re in this boat right now, Fiona Fitzgibbon (Founder, Diversiffi) and Adam Green (SVP and GM of Programmatic Platforms, Broadsign) have some great advice: Don’t worry about integrating with everything. Find what will work for your business’ needs and build from there.

 

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