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Discussing industry standards and standards pushed by private enterprise

 

As interest in and access to programmatic DOOH continues to grow, standardizing the terminology and technologies employed in the pDOOH space will become vital to success. But who should come up with the standards, and how should they be managed? A discussion from our 2020 Global OOH Insights panel.

About the video: The growth of programmatic DOOH in recent years has been exciting to see, but businesses need to speak a common language in order to facilitate cooperation and integration in this developing space. In our 2020 Global OOH Insights panel, Adam Green (SVP and GM of Programmatic Platforms, Broadsign) discussed the place private businesses have in nurturing this type of cooperative future.

 

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