Should we go chasing waterfalls?
For those media owners who have great inventory and are ready to expose it to the greatest possible demand, the question does arise: Why not multiple exchanges? And how can they ensure that the best p
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Global OOH Insights Panel 2020 Series
This Stream includes all Videos from our Global OOH Insights Panel 2020 Youtube playlist
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Do media owners need to integrate with all the pDOOH platforms out there?
Right now, there are several platforms out there offering different opportunities in programmatic DOOH - do publishers need to integrate with all of them? A discussion from our 2020 Global OOH Insight
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Discussing industry standards and standards pushed by private enterprise
As interest in and access to programmatic DOOH continues to grow, standardizing the terminology and technologies employed in the pDOOH space will become vital to success. But who should come up with t
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How do we bring DOOH buyers back during/after COVID?
This has obviously been a difficult year for many in the out-of-home industry, and full recovery (and eventual growth) is likely to take a while. Here's some of what is needed to make it happen. A par
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The fiction of programmatic being an instant payday
When we talk about the promise of programmatic, it’s often with a great deal of excitement at being able to open up DOOH inventory to buyers from all over the world. But it's important that media owne
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Tim Harvey (Knitting Media) discusses developing programmatic DOOH standards
A number of standards are in development today to give DOOH businesses more options for transacting their media. Watch Time Harvey (Founder, Knitting Media) give an overview of some of the work being
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What does programmatic DOOH mean for sales teams?
How will programmatic trading affect direct sales teams in OOH businesses? It’s a question that worries a fair few in the OOH industry, as it has for a long time. But as Fiona points out, it's a worry
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Where will we see future innovation in programmatic DOOH?
There's plenty happening in the programmatic DOOH space now, with a great deal of investment and development happening all over the world. So where are we likeliest to see notable future innovations?
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Will COVID lead to faster adoption of real time data?
When COVID hit, and DOOH businesses around the world started looking for new opportunities to improve and grow. It begs the question: might COVID be the thing that pushes more OOH businesses to invest
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