The media buyer's guide to programmatic digital out-of-home
In this ebook, we’ll explain exactly why DOOH is growing and why more brands should be incorporating DOOH as a crucial element of their omnichannel campaigns
With this eBook, you can
- Examine in detail the factors that have propelled DOOH into the spotlight
- Learn from industry experts at TheTradeDesk, Xaxis, Pattison Outdoor, Kinetic Worldwide, Adform and Scoota - on how the channel’s unique capabilities make it a versatile and targeted tool to boost the overall success of your marketing spend
- Highlight how clever advertisers are taking advantage of the creative potential of DOOH, combining data and context