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IG Wealth Management boosts brand funnel metrics with programmatic DOOH

Published Date
Author Kayla Caticchio
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IG Wealth Management wanted to increase brand awareness and consideration for its financial services across Canada. With Broadsign Ads and the OMD agency team, the brand ran a successful programmatic DOOH campaign that positively impacted its position in the Canadian financial services market.

Strategy

  • The Broadsign Ads DOOH-specific DSP was used to plan and execute IG Wealth’s campaign, leveraging programmatic capabilities like unique audience and venue targeting. 
  • The campaign ran for a two-month period, targeting specific demographic segments like business professionals, high-income individuals, and those between the ages of 35-65. 
  • Over 1.5M ads were served across highly-targeted environments, resulting in approximately 20M quality impressions.
Download the full case study to see the results and discover the benefits of implementing pDOOH into your media strategy.