One of the drivers of success in the online retail space has been retailers’ ability to hyper-target customers. This experience is creating new expectations in shoppers that the in-store experience, too, should put them at the center. In this video, we discuss ways that brick and mortar retailers can rethink the consumer experience, leaning in part on the capabilities of in-store digital to create a better-tailored experience that customers crave.
Learn more about enhancing your retail media offering with in-store digital: https://broadsign.com/ebook-increase-revenue-with-contextual-in-store-media/
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