2022 seems to have gone by in the blink of an eye. Around the world, several social, cultural, and political moments shaped the year - many of which were highlighted by out-of-home displays that brought people together.
Let’s take a trip down memory lane with a roundup of our favourite OOH and billboard ads of 2022.
“Brave Ukraine” celebrated the year’s most remarkable story of resilience
“Bravery is our brand,” is what Ukrainian President Volodymyr Zelenskyy said of his country earlier this year, and we don’t think many would argue against that idea.
Though it has been a difficult year for much of the world, the story of the Russian invasion of Ukraine captured the attention of the world to a unique degree. The bravery and resilience of all Ukrainians in the face of Russia’s military are nothing less than inspiring, and campaigns like this one, created by Kyiv and the Banda agency, help us to remember just what it is they continue to face to this day.
We’d be remiss if we didn’t include this campaign on our list. Slava Ukraini.
Britain’s tribute to the queen honoured the life of Her Majesty
It’s hard to pick just one standout billboard honouring the late Queen Elizabeth II, so we didn’t. Around the world, countries mourned the loss of the United Kingdom’s longest-reigning monarch with displays and memorials, but perhaps no country did it better than the queen’s very own home.
Across the UK, advertising was paused to instead feature memorial displays that honoured and remembered Her Majesty. Screens and billboards were lit up with pictures of the queen, showcasing the outpour of love and support that brought the nation together.
Ben & Jerry’s promoted a better whirled
Ice cream giant Ben & Jerry’s, along with former NFL star Colin Kaepernick, called attention to law enforcement funding with a series of billboards that appeared around LA back in February.
Starring the quarterback turned civil rights activist, the campaign promoted Kaepernick’s Change the Whirled frozen dessert while simultaneously asking, “Imagine if we invested in our communities” instead of investing millions into police funding.
The campaign ran for three days across traditional, digital, and mobile billboards driving around LA’s SoFi stadium on Game Day. We think the message was well-served.